|Article Author: Angie McKaig|
For dogs who are totally and completely indulged - Angusweare is the answer by Angie McKaig
Why should humans be the only ones indulged and pampered and generally transported to the lap of luxury? Should we be the only ones who are stylish and fragrant? Of course not! If you agree, there's a company out there who thinks exactly as you do - and Angusweare has exactly what you need to give your dog what they need to be the hippest and most pampered dog on the block.
Angusweare is a line of products from fragrances to dog clothing specifically designed to pamper your pet. Their product line sports a very fresh, very current look that fits in with your modern-day lifestyle — you won't find any frills here. The company is just over a year old and was started by a mother-daughter team (Lesley Walters and Larissa Mills).
We recently spoke to Larissa about the past, present and future of Angusweare.
pp: What made you decide to start Angusweare?
lm: It was all Angus' idea! [laughs] Actually, Lesley is an interior designer and our family home was published in the 1999 Holiday issue of Traditional Home Magazine with Angus in the lead photo wearing a handmade sweater by Lesley. Over half the calls Lesley received were from people from all over the country inquiring about where they could find that sweater. After a few months, mother and daughter decided to launch a company to indulge dogs the way we've indulged Angus.
pp: Are your products carried only in the US, or they available worldwide?
lm: Our products are carried online, in U.S. dog boutiques including Hawaii, as well as Canada and just recently in Japan.
pp: Can your products be purchased online?
lm: Yes, currently our customers can purchase our products through our website which brings them to an online boutique.
pp: Do you design all the products yourselves?
lm: Yes, we design all products except the mascots which are hand carved in London.
pp: How do you come up with the designs?
lm: Angus inspires us. For instance, Angus likes to romp around in the rolling hills and green grass of Maine and we created our bright green mohair sweater in honor of that. He also loves to help his mother in the lavender and rose garden, digging holes and sniffing flowers which wound up being the inspiration for our fragrance line.
pp: What would you say is your most popular product?
lm: Our cotton two-tone sweater is wildly popular in all regions of the country (see top photo).
pp: What's the most rewarding part of running Angusweare?
lm: I'd have to say talking with and doing business with people who love their dogs and have such great boutiques.
pp: Why do you think there has been such an increase in demand for luxury dog products over the last ten years?
lm: It has become more and more acceptable to regard our dogs as family members and pampering and indulging them is an extension of that belief.
pp: What plans do you have for the future of Angusweare?
lm: We are not a big corporation so we don't do charts and extended plans. We figure Angus led us into this and our market of consumers who want as beautiful products for their dogs as themselves will be our guide.
pp: Tell us a little about Angus!
lm: Angus is a West Highland terrier along with being a world traveler. A few years ago he flew to Paris where he lived for a month. He shopped, he took walks along the Seine, but the best part for Angus, of course, was being able to go out to dine in the fabulous restaurants with his mummy and daddy. Chefs fell in love with him and would create meals specifically for him and the waiters would bring him bowls of bottled water. Sometimes when mummy's meal wasn't what she expected, Angus was the happy recipient. By the end of of the month what had gone to Paris as a dog, was returning as a piglet. Angus had gained a third of his body weight living the high life! He quickly got back in shape running around the fields of Maine but still dreams of Foie Gras and Parisienne nights!
pp: And what Angusweare product does Angus love most?
lm: Any of his sweaters as people make so much over him, how cute he looks. And his parfum: again, he loves people telling him how yummy he smells.
Angusweare creates dog sweaters, fragrances, and delightful accessories for dogs and the people who love them. For more information, visit their web site at www.angusweare.com.